This Taylor & Francis White Paper explores the innovative ways that libraries are communicating their value to a range of stakeholders. The tactics we’ll explore include:
- key elements of digital marketing
- engaging with faculty
- hosting successful events
- and making the time for these activities by adopting lean practices.
With concrete, low cost examples that librarians can implement in their own institutions, this paper introduces a shifted perspective on the value of the library that goes beyond marketing new content. We’ve included stories from librarians who are keeping their libraries relevant by coming up with inventive ways to appeal to students, getting creative in the ways they communicate with key members of faculty, and being tenacious when it comes to establishing and continuing new projects.
One thing successful libraries had in common was an updated view of the patron as a customer. Customers have choices and the library should position itself to be the first choice for students and faculty alike. Libraries have a unique, cross faculty perspective, one that puts them in a perfect position to see and understand what happens within an institution. They also manage key external relationships and are deeply involved in the conversation about developments in scholarly communication. Librarians are in a position to make a meaningful impact within their institutions, especially as they consider the importance of their responsibilities within the context of wider institutional goals.