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Student engagement: an experiment

Chelsea Kaiser Associate Marketing Manager - Taylor & Francis, Library (Books)

During the first half of this year, Taylor & Francis visited three different institutions to speak directly with students about the resources available to them through their libraries.  Our goal was to generate awareness of the T&F resources students have access to, and ultimately drive usage of those resources.

Experiment

Prior to each visit, we prepared handouts containing information on the T&F products each school provides their students, as well as various marketing materials to promote our upcoming presence at each school.  We set up a table inside of each library, where we displayed product handouts, snacks, and giveaways.  We spoke with students about their research challenges and asked them several questions. Read the full report on our findings here.

 

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