In November 2018, Taylor & Francis & Choice co-presented their first collaborative White Paper
and hosted an interactive panel discussion at the Charleston Library Conference. The panelists of this “lively lunch” delved into topics from the White Paper titled: “Marketing Academic Resources and Services.” This snapshot will cover topics based on the Charleston Lively Lunch Session.
Key topics covered in this Snapshot include:
• Marketing vs. Outreach
• Defining and Describing the Main Objectives of Marketing & Outreach
• Marketing & Outreach Efforts Seem Too Informal
• Marketing & Diversity
• Marketing Digital Resources