With university budgets under close scrutiny, the ongoing relevance of the library being questioned, the drive for learning and research excellence accelerating, fake news proliferating, and students, faculty and researchers facing an almost limitless search for authoritative information, the importance of communicating the value of your library cannot be underestimated.
Taylor & Francis’ portfolio of Library and Information Science journals is an invaluable source of cutting-edge research, initiatives and current thinking about how to market your library.
Marketing is our game: tackling the library awareness gap (2016)
Robin A. Bedenbaugh
Public Services Quarterly
Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library’s Value (2017)
Amanda B. Albert
Journal of Library & Information Services in Distance Learning
How to Market your Library’s Electronic Resources (2014)
Hillary A. H. Richardson & Marie R. Kennedy
The Serials Librarian
Developing a Marketing Orientation in Hospital Library Services: A Case Report (2015)
Basia Delawska-Elliott, Carrie Grinstead & Heather J. Martin
Medical Reference Services Quarterly
Strategic CRM: Improving the Business of Academic Libraries (2015)
Lora Leligdon, Todd Quinn & Lea Briggs
College & Undergraduate Libraries
Promoting the Library Through the Collection Development Policy: A Case Study
Rick L. Fought, Paul Gahn & Yvonne Mills (2014)
Journal of Electronic Resources in Medical Libraries
Envisioning the Academic Library: A Reflection on Roles, Relevancy and Relationships (2014)
Geraldine Delaney & Jessica Bates (2014)
New Review of Academic Librarianship
Assessing ‘Goodness’: A Review of Quality Frameworks for Australian Academic Libraries (2017)
Alissa Sputore & Megan Fitzgibbons (2017)
Journal of the Australian Library and Information Association
The Reference Desk, Points-of-Sale, and the Building of Loyalty: Applications of Customer Relationship Management Techniques to Library Marketing (2013)
Glenn Masuchika
The Reference Librarian
Library Public Relations: Recent Articles on Marketing and Branding in University Libraries (2009)
Robert N. Matuozzi (2009)
Public Services Quarterly
Marketing the Hospital Library (2008)
Medical Reference Services Quarterly
Jane Bridges ML, AHIP
Marketing the Library in a Digital World (2010)
Kerry Cole, Tonia Graves & Pam Cipkowski
The Serials Librarian
Marketing the Academic Library (2008)
Heather Empey & Nancy E. Black
College & Academic Libraries
Strategic Marketing of Library Resources and Services (2011)
Debbi A. Smith
College & Academic Libraries